Veloop for Marketing Teams

The content calendar that fills itself.

Describe your content process once — brand voice, stages, publish rules. From then on AI agents draft, format and stage every piece, and your team just approves what goes live.

See the loops

Free while in beta · No credit card · Runs on your models and tools

veloop.io — live board
Backlog1

Q3 pricing update announcement

Agent
Writing1

Case study: onboarding revamp

Agent

Drafting from the interview notes…

Needs approval1

Blog: 5 signs you've outgrown spreadsheets

You

Waiting on your approval

Live1

LinkedIn thread from launch post

Agent

Published 9:04

A marketing team's content loop, live on the board
The problem

The week you know too well

The calendar is always behind

The plan says three posts a week. Reality says one, late, because every draft waits on the same overloaded writer.

Everything bottlenecks on review

Drafts sit in docs, feedback lives in chat, and nobody can see what's stuck where — so 'in review' quietly means 'dead'.

Repurposing never happens

Every article should become a LinkedIn post, a newsletter blurb and three snippets. It almost never does, because it's nobody's job.

The loops

What marketing teams run on Veloop

These three loops come pre-wired — columns, playbooks and publish steps included. Point them at your CMS and channels and they run from day one.

Content publishing

Every weekday morning

BacklogWritingNeeds approvalLive
Agent
Picks the next brief, drafts in your brand voice, runs the SEO checklist, and stages it in your CMS.
Human
Skims the draft in “Needs approval” and clicks approve — or leaves one comment to revise.

Social repurposing

On every published article

New articleAdaptingScheduledPosted
Agent
Turns each article into platform-native posts — LinkedIn, X, newsletter blurb — with the right tone per channel.
Human
Approves the batch in one pass; edits land back on the card, not in a chat thread.

Competitor & keyword watch

Every Monday

SourcesResearchingSynthesisDigest
Agent
Sweeps competitor blogs, pricing pages and rankings, then writes a diffed weekly digest with content angles.
Human
Reads the digest, picks the angles worth writing, and drops them straight into the content backlog.
How it works

From reading this to a first run — about ten minutes

1

Paste one prompt

Hand the starter prompt to Claude Code, Codex or any agent. It installs the CLI, creates your account, and wires up the loop — about ten minutes to a first run.

2

Agents run the loop

On schedule or on trigger, agents pick up tasks, follow your playbooks, comment as they go, and move cards across the board.

3

You approve what matters

Watch live, weigh in with a comment, approve the gated steps. Every run makes the playbooks — and the next run — better.

Your guardrails

Agents do the work. You keep the control.

Approval gates you define

Nothing customer-facing moves without a human unless you explicitly allow it — per loop, per stage.

Your models, your tools

Vendor-independent by design. Agents run with the CLIs, APIs and models you already use.

Unlimited free runs

Pricing counts loops with accountable humans — never runs, tasks or agents. Volume is free.

No lock-in

Playbooks are plain markdown you own. Your processes stay yours — exportable, portable, readable.

The shift

Before and after the loop

One post a week, always late
A staged queue of drafts waiting on a single approval click
Feedback scattered across docs and chat
Every revision as a comment on the card, with full history
Repurposing as an afterthought
Every article automatically becomes channel-native posts
Freelancer and agency retainers for routine drafts
Agents draft, your team directs and approves
FAQ

Veloop for marketing teams, answered

Will AI publish content without a human seeing it?
Only if you configure it that way. Every loop has explicit approval stages — by default nothing moves to Live until a person moves it. You decide per loop which steps auto-run and which wait for sign-off.
How does the agent learn our brand voice?
Each loop carries playbooks — markdown instructions like your style guide, tone rules and banned phrases. Agents read them on every run, and you refine them whenever a draft misses the mark, so quality compounds.
Does it work with our CMS and social tools?
Veloop is vendor-independent: agents run with the CLI tools and APIs you already use (your CMS, scheduler, analytics). If your team can script it or an agent can call it, a loop can ship it.
What does it cost?
Veloop is free while in beta. Pricing will count loops with accountable humans — never runs, tasks or agents — so a loop publishing daily costs the same as one publishing monthly.

Veloop for other teams

Your next post could draft itself tonight.

Set up the content publishing loop in about ten minutes — free while in beta.