Ship the story, not just the software.
Everything around the release — the notes, the feedback synthesis, the competitor watch — becomes a loop agents run on schedule, so your product team's judgment goes where it matters.
Free while in beta · No credit card · Runs on your models and tools
v2.14 — 23 PRs since last release
Turning changelog into customer notes
Grouping by user-facing impact…
v2.13 notes — DE + EN versions
Check the migration wording
v2.12 notes
Published & announced
The week you know too well
Release notes are a chore tax
Every release ends with someone reverse-engineering merged PRs into customer language — late, rushed, or skipped.
Feedback is everywhere and nowhere
Support tickets, sales calls, app reviews, NPS comments — the signal exists, but synthesising it is a quarterly heroic effort.
Competitors ship silently
You find out about a rival's feature from a churned customer, three weeks after their changelog announced it.
What product teams run on Veloop
Three loops that close the gap between what you shipped and what the world hears about it.
Release notes
On every release
- Agent
- Turns merged changes into customer-facing notes in your voice — grouped by impact, translated where needed.
- Human
- Approves wording and tone, then publishes with one click.
Feedback synthesis
Every Friday
- Agent
- Pulls the week's tickets, reviews and call notes; clusters them into themes with representative quotes and counts.
- Human
- Reads the themes, challenges the clustering, and carries the real insights into roadmap discussions.
Competitor changelog watch
Nightly
- Agent
- Watches competitor changelogs, release pages and docs; reports what shipped and what it implies.
- Human
- Skims the digest with coffee; briefs the team when something actually matters.
From reading this to a first run — about ten minutes
Paste one prompt
Hand the starter prompt to Claude Code, Codex or any agent. It installs the CLI, creates your account, and wires up the loop — about ten minutes to a first run.
Agents run the loop
On schedule or on trigger, agents pick up tasks, follow your playbooks, comment as they go, and move cards across the board.
You approve what matters
Watch live, weigh in with a comment, approve the gated steps. Every run makes the playbooks — and the next run — better.
Agents do the work. You keep the control.
Approval gates you define
Nothing customer-facing moves without a human unless you explicitly allow it — per loop, per stage.
Your models, your tools
Vendor-independent by design. Agents run with the CLIs, APIs and models you already use.
Unlimited free runs
Pricing counts loops with accountable humans — never runs, tasks or agents. Volume is free.
No lock-in
Playbooks are plain markdown you own. Your processes stay yours — exportable, portable, readable.
Before and after the loop
Veloop for product teams, answered
- Can the agent really write notes customers should read?
- It drafts them — from your actual merged changes, in your voice, following your playbook of past notes. Your PM approves every word before publishing. The win is starting from a good draft instead of a blank page.
- Where does the feedback come from?
- Wherever it lives: helpdesk exports, review platforms, call transcripts, survey tools. Agents run with the access you give them and the loop's playbook defines the sources — add a new one by editing markdown, not building an integration.
- We already have changelog tooling. Why this?
- Changelog tools format what engineers write. This loop does the writing — and it's one of several loops on the same board, so release notes, feedback synthesis and competitor watch share one system your whole team can see.
- What does it cost?
- Free while in beta. Pricing counts loops with accountable humans — never runs or agents — so releasing weekly costs the same as releasing daily.
Veloop for other teams
Your next release could announce itself.
Set up the release notes loop in about ten minutes — free while in beta.